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Apple y su nuevo proyecto para el 2020

Apple no para de sorprendernos, cada vez innovando más.

El dispositivo nuevo que nos sorprenderá no será un iPhone, será uno mucho más ambicioso y sorprendente.Es conocido internamente como Titán y es un coche eléctrico con el que Apple pretende competir con Tesla o Nissan, ya que también han anunciado que se encuentran desarrollando un carro similar.

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Uso de los beacons

Over 100 use cases and examples for iBeacon technology

ibeacon product info

We’ve recently finished our second iBeacon project and during development time we had the chance to both research and talk about ways that we could use this new technology.

While the most obvious and most touted way is revolutionizing retail, we believe it is just the tip of the iceberg and we are also seeing this in the requests that we receive.

Here’s a list with all the ideas that have come up or that we have found so far. The list is not exhaustive and we accept any tips on new ideas or examples of how to use this technology:

  1. Retail industry
    • Send offers and discounts to a customer when near a product or a certain shelf
    • Send a push when an old customer is nearby. After greeting, you can also check previous searches in your shop to let him know if what he was searching for is now in stock or on sale
    • Allow shop or venue employees to bring up or quickly read useful information about the customer: preferred menu/beverage, name, what he ate last time.
    • Get relevant data about slow days and full days to optimize flow and service
    • Offer coupons to customers after a purchase to share with their friends, thus encouraging others to visit during a sale or during a special event.
    • Shoppers can upvote or downvote their experience in a shop or mall.
    • Shoppers can tag a product for a friend that could not find it or was looking for it.
    • Have beacons place near important products and ask shoppers to place their phone close to it for more information or discounts (see Gamestop)
    • Take advantage of people’s waiting time: offer them a time waster, something funny to read, information about a new product or service.
    • Street side vendors will be able to announce their arrival for anyone within a 200ft radius of the beacon. So if my favorite “barista on a bicycle” is in the area, I might get a coupon or offer in my passbook while sitting at my desk.
    • Offer rewards for completing tasks within the venue: take a picture with a new collection item and sharing, share the newest tech discovered in the store.
    • Offer stickers and collectable items that they can only receive if they visit certain parts of the store or attend certain events or sales.
    • detailed parking information and assistance.
    • Combine social with beacons and use promotions, contests and challenges to get your loyal customers to bring in new people or even make it easier for them to promote the store: i.e. they get a higher discount if they invite and bring new customers.iBeacon
  2. Hospitality Industry
    • Use gamification similar to Foursquare in order to reward your customers: venue mayor, daily mayor, challenges.
    • Based on movement pattern between 1 or 2 beacons, bring up information on people waiting in line: name, image, last orders, what to recommend with their usual orders.
    • Offer information to passing clients about how full a venue is and/or how many free spaces are left.
    • Outside hotels, you can detect an existing client by checking his data with booking data. That allows you to surprise your client: have the key and info filled out ready, prepare questions regarding his usual meals, drinks, activities.
    • Automated check-in at hostels or Airbnb locations.
    • Beacon that broadcasts do not disturb based on your settings or preferences in the app.
    • Be able to unlock doors or enable certain services.
    • Use a long range beacon to detect incoming customers that have already ordered via their mobile app and have their order done faster.
    • Organize with other venues and hold a scavenger hunt or a pub crawl for example (link to the New York bars).
    • Order food remotely if you are on the terrace of a restaurant and the waiter can pinpoint at what table you are seated.
    • virtual concierge.
    • Deliver digital newspapers when they are in the venue while they are drinking their coffee or ordering.
  3. Tourism and tourist attractions (i.e. Museums)
    • Allow visitors to read and write comments “attached” to exposition items that other people nearby or in the future will be able to access
    • Show how much time I have left based on distance from beacons placed along the queue
    • Take self guided tours.ibeacon art
    • Find points of interest and/or receive maps and info when walking into a museum
    • Use toilets to show useful information about the venue or future events that will take place
    • Based on the phone’s language setting, allow employees to know before hand what language to speak in.
    • On beaches show weather info and a map with important locations for tourists near the beach: lifeguard, police, doctor, drug store.
    • Skiing information at the base of ski lifts and possible recommendations.
  4. Education Industry
    • Use the beacons as digital bulletin boards for courses or buildings for students.
    • See if your child is in class or if he is skipping, if he arrived late or not.
    • Teachers can broadcast information about their classes or exams
  5. Healthcare
    • Drug stores can promote free check-ups to bypassers
    • Hospitals can offer detailed maps with elevators and guides
    • Hospitals can promote any event taking place (for example open days for pregnant women)
    • Ambulances (and other emergency vehicles) can send warnings to the vehicles in front of it
  6. Entertainment industry
    • Offer location based recommendations (Shazam)
    • Customers will probably be able to receive virtual rewards in games they play based on their activity within a shop. Similar to Tapjoy’s offer wall, but this time the tasks or objectives they neet to complete are in the physical world, not in the virtual one.
    • There will be a lot of partnerships between music companies, magazines and game publishers on one side and public and private transportation on the other. We will probably start receiving recommendations on what to play to pass the time when we board a train or before we board a plane.
    • When passing by a cinema, receive vouchers or information with what’s playing.
    • Super fast check-in at events with geo fencing
    • Augmented laser tag games.
    • At stadiums promote merchandise, find and / or upgrade your seats
    • Let your concert or event visitors play “King of the Hill” and earn points when they stand next to a beacon for a certain time. After earning the points, they receive a new beacon destination.
  7. Travel
    • Install beacons in airports to offer information about their location and where the check-in gates are or the exits
    • Place beacons near the security check to find out if any of an airline’s passengers are at risk of losing a flight
    • In train stations, passengers can receive information about any delays and what track they should be on.
    • Subways will receive info if there are people desperately running down the corridor to catch them.
    • Travel agencies can use previous or public data to send personalized offers
    • Better tracking and less lost luggage in Airports
  8. Corporate
    • Track items within the company. If there is a projector or a travel laptop being used, find out who’s got it.
    • Let employees be aware of each other’s location, especially useful with big multinational companies.
    • Better networking at conferences and events using beacons for location and info.
    • Conference/meeting rooms – broadcast the room’s schedules, free/busy status, link to calendar. It can also broadcast important meeting information or the meeting agenda to people in the room.
    • Deliver slides after a presentation using a beacon.
  9. Automotive
    • Unlock the car, pop the trunk and other similar actions using beacons and a dedicated app,
    • Better traffic estimation and forecasts using beacons
  10. Real Estate
    • Promote an apartment that is on lease or for sale
  11. Advertising / Digital signage
    • Smarter and personalized digital signage. Have the ads tailored to the audience and in their language (based on the phone’s language)
    • No more Facebook page written on the ad. Just serve the link directly and let them become a fan
    • If available, show which of his friends already uses the product promoted
    • Advertising agencies will will use beacons for more interactive ads and promotions.
    • Billboards will be able to interact with us based on apps that we have: react to what we do, give us rewards if we give proof of message read, etc.
  12. Personal Use
    • Remember to take out the trash. Just stick a beacon to the trash can. If you have a “take out the trash” appointment on a certain day, the trash can will remind you to take it out.
    • Remember to take your umbrella if it is going to rain.
    • Crowdsourced lost and found
    • Use beacons for home automation or to activate certain devices or appliances in the house.
    • Remember where you parked.
    • Auto lock your Mac when you walk away
  13. My favorite uses from a list of 25 non-retail uses for beacons from 
    • You ride your bike to a bar. You’re enjoying a pint of beer, when you receive an alert that your bike is moving away from where you parked it. You run outside and scare off the person trying to steal your bike. – adding to this, beacons have accelerometers so it just has to shake for an alert.
    • You snuck a beacons in to her parent’s car the other week. As the parents get within 150’ from the house, you receive a text alert and a special ringtone goes off.
    • Beacons are implemented in a large building to provide indoor mapping. An emergency occurs, and first responders can more quickly navigate to where the issue occurred – Beacons can also provide last known locations and since they can track temperature, can also show danger zones as long as they are active in case of fire.
    • You’re at Comicon, and your child would love to “run into” their favorite character. Pull up the event’s application and see a signal where that character is.
    • Beacons could be applied to various children’s toys to help kids with similar toys connect. Imagine all American Girl dolls have beacons. If there is another doll in the area (with another girl), you could find her to see if she wanted to play
  14. Other/General
    • Speed up the payment process and offer contactless payment.
    • Track anything, be it personal or not.
    • iBeacon Ni
    • Assistance for disabled or blind people. Use the beacons and voice activated directions or alerts to help someone that is visually impaired.
    • iBeacon  That means your clients will be able to receive offers, discounts or coupons by just “being there” during those events.
    • Simulate a minefield. The UN ran a simulation using beacons. Whenever a person was too close to a beacon, a mine explosion sound would ring into the persons headphones accompanied by a victim’s real experience.
    • People will rent out Beacons in the future the same way they are renting street space or yard space for the big billboards now.
    • We will be alerted via beacons through our gps or maps apps whenever there is a new road under construction in front of us and information about the detour.

¡Google Maps cumple 10 años!

La aplicación de mapas más popular actualmente y con la que medio mundo navega cumple sus primeros diez años.

Actualmente es difícil entender como lográbamos desplazarnos en ciudades y rutas de viaje sin Google Maps. Claro que hace diez años se utilizaban mapas de papel y hubo cientos y miles de libros dedicados a mostrar mapas de ciudades y carreteras, pero Google Maps revolucionó la manera de geolocalizarnos y desbancó por completo estos antiguos métodos.

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